future design
hidden strategy is a future design studio. We help our clients create products and services that their future customers want now.
hidden relationships
We unlock opportunities by uncovering hidden needs, ideas, and relationships that are often overlooked.
collective opportunities
We look for ways for people, society, and organisations to win together. Understanding peoples’ everyday lives. Meeting their real needs. Supporting strong and resilient communities. Thinking about the long term.
connected thinking
We bring together tools and perspectives from strategic design, cultural studies, and architecture. Our work connects digital and physical contexts and commercial, cultural, and social innovation.
