We make connections that help you take big steps forward.
Here are a few examples of the sort of questions we answer:
# retail
What role should our stores play now that our customers buy so much online?
Create a vision that emphasises the distinctive qualities of each channel, in which each one complements the others.
Work with internal stakeholders to simplify customer experiences and backstage processes, enabling stores to do more of what makes them special.
Develop tangible concepts for each channel, including store layouts and furniture, and mock-up digital journeys.
# insurance
How will smart cities change peoples’ expectations of home insurance?
Write a series of speculative stories about smart cities in the near future, exploring themes like risk, safety, trust, and privacy.
Use the stories to go beyond the obvious advantages of real time data from smart sensors, and imagine how peoples’ understanding of the city and insurance’s role in their lives could change in the future.
Develop potential propositions with mock-ups to explore customers’ reactions.
# energy
How could smart meters be redesigned to make them more effective at helping people reduce energy use?
Observe and interview people in their homes to better understand how they think about energy use and how they use their smart meter.
Work with them to identify other contexts and places in which information about energy use might be helpful, keeping an open mind about how the information could be displayed.
Explore whether connecting with others in their local community could help. Explore how the introduction of smart infrastructure could make a difference.
# methods
contextualising
We start by framing the problem, gathering evidence, and developing insights.
making
Designing and prototyping makes our thinking concrete and real. It forces us to make decisions and brings us together as a team.
experimenting
We prefer the real world to laboratories. Sometimes our experiments are small, sometimes they are the whole project.
reflecting
As we work we reflect, deliberately embedding new practices and culture. We create visually distinctive outputs that symbolise the work and carry it to new audiences.
